Search results for "region branding"

Dziedzictwo kulturowe a marka regionu

2016

This article discusses the possibility of the use of cultural heritage in the process of branding of the region. The use of cultural heritage is extremely important because it is both unique and exceptional, and this creates a great opportunity for a clear distinction of the region from the competition. The article shows, among others, that cultural factors are beginning to play an important role in the location decisions of investors and is one of the key elements of competitive advantage.